Innovator's DNA
Innovation Capital

Build your innovation capital.

Learn how to win resources and get buy-in for your innovative ideas.

What's in the book?

Exclusive Interviews

Learn directly from some of the biggest names in business. Previously unpublished anecdotes and insights on how these leaders.

Case Studies

See inside real examples with blue-chip companies. Hear how the leaders of Amazon, Tesla, Nike, Microsoft, and others laid the groundwork for game-changing innovations.

Innovation Leadership Models

Structures and frameworks for you to apply innovative leadership principles to your own work. Create an environment where innovation can thrive.

Resources & Activities

Assess yourself or your organization’s innovation capital, and find practical ways to improve.

What is your Innovation Capital?

Take our free assessment to see where you stand in three areas of innovation capital: (1) Human capital: who you are as a leader of innovation, (2) Social capital: who you know with key expertise and resources, and (3) Reputation capital: what you've done to warrant a reputation for innovation.

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Assessment Mockup

The World's Most Innovative Leaders

“You need to have a combination of stubbornness and flexibility. Even though those two things seem at odds with one another, I don’t think they are. Because you can be stubborn on your vision but flexible on the details of how you get there.”

Jeff Bezos
Amazon

“I think it’s very helpful to cross-fertilize ideas from different industries. Tesla has borrowed ideas freely from SpaceX’s Falcon Rocket, including its extensive use of aluminum in both the body and chassis of the Model S, as well as drawing and casting techniques…This is critical to keeping the car as light as possible.”

Elon Musk
Tesla Motors

“Ideas typically don’t just come to you. They happen because you’ve been talking about something and talking to a lot of people about it for a long period of time.”

Mark Zuckerberg
Facebook

“A leader must see external opportunities and the internal capability and culture—and all the connections among them—and respond to them before they become obvious parts of the conventional wisdom. The batting average for how well a leader does this is going to define his or her longevity in business.”

Satya Nadella
Microsoft

“I think the most important thing that I look for [when funding a project] is, really, who’s that champion? I think ideas come from everywhere. But I think all of the great products we’ve developed as being led by somebody who is incredibly passionate about the idea.”

Shantanu Narayen
Adobe Systems

“At the end of the day, you have to have people who are resourceful. Regardless of how high and how wide the wall, effective leaders are prepared to go above it, around it, or through it in order to get stuff done.”

Jeff Weiner
LinkedIn
Forbes Article
Forbes

The Secret Ingredient Behind the World's Most Innovative Leaders

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Innovation Capital

Free Book Sample

Testimonials

Marc Benioff

“Innovation Capital shines a unique spotlight on a fundamental building block for achieving success in any entrepreneurial endeavor — cultivating a network of amazing mentors, advocates, and benefactors to help turn your ideas into reality.”

Marc Benioff | Chairman & Co-CEO, Salesforce
Indra Nooyi

“In this book, Jeff, Nathan, and Curtis present a compelling case for how leaders at every level can build and grow their innovation capital to turn new and creative ideas into reality. Whether you’re just launching your career or you’re an industry veteran, this is a must-read.”

Indra Nooyi | Former Chairman & CEO, PepsiCo

Free Resources

chapter 1-4

Measure Your Innovation Capital

Get a baseline reading on how you’re doing today. Understand your strengths and find opportunities to improve.

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Measure Your Innovation Capital
chapter 5 & 6

Impression Amplifier Worksheet

Assess yourself on seven key behaviors that build and sustain innovation capital Learn what you can do to make your ideas more clear, show your commitment to your ideas, and signal when others are on board.

Download the Worksheet
Impression Amplifier Worksheet
chapter 7

Virtuous Cycle of Leadership Resource

How great leaders attract great talent, which breeds success, which in turn attracts more talent….and so on. This creates a self-feeding loop of positive innovation outcomes.

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Virtuous Cycle of Leadership Resource
chapter 8

Applying to Your Organization

Bringing innovation capital back to your current institution. Use what you’ve learned to re-charge your teams and initiatives.

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Applying to Your Organization
Innovation Capital

Get Innovation Capital

Order your copy today and discover how to compete and win like the world's most innovative leaders.

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Indra Nooyi
“In this book, Jeff, Nathan, and Curtis present a compelling case for how leaders at every level can build and grow their innovation capital to turn new and creative ideas into reality. Whether you’re just launching your career or you’re an industry veteran, this is a must-read.”
Indra Nooyi  |  Former Chairman & CEO, PepsiCo