Innovator's DNA
Forbes

Most Innovative Leaders

Powered by Innovator's DNA

For the past seven years we have collaborated with Forbes Magazine to produce the World's Most Innovative Companies List. This list represents our attempt each year to objectively determine which organizations have a robust innovation culture and capability. We derive the list using a combination of quantitative and qualitative measurements across three pillars of innovation: People, Process, and Philosophies.

Forbes

Top 10 Most Innovative Leaders

01
Jeff Bezos
Amazon
Company Innovation Premium: 71.49%
02
Elon Musk
Tesla
Company Innovation Premium: 72.16%
03
Mark Zuckerberg
Facebook
Company Innovation Premium: 61.84%
04
Marc Benioff
Salesforce.com
Company Innovation Premium: 80.7%
05
Reed Hastings
Netflix
Company Innovation Premium: 72.16%
06
Satya Nadella
Microsoft
Company Innovation Premium: 31.59%
07
Shantanu Narayen
Adobe
Company Innovation Premium: 64.43%
08
Tim Cook
Apple
Company Innovation Premium: 11.58%
09
Arne Sorenson
Marriott International
Company Innovation Premium: 53.66%
10
Larry Page & Sergey Brin
Alphabet
Company Innovation Premium: 33.87%

How We Rank the Top Innovative Companies

Most innovation rankings are popularity contests based on past performance or editorial whims. We set out to create something very different with the World's Most Innovative Companies list, using the wisdom of the crowd. Our method relies on quantitative and qualitative data that explores investors' ability to identify firms they expect to be innovative now and in the future, and employee perspectives on how innovative they believe their organization to be.

Innovation Premium

See How You Compare

See how you stack up against your closest competitors by requesting an innovation premium report, then use this data to improve your premium. Firms with high Innovation Premiums are generally those where investors believe that the company has the ability not only to grow but to grow profitably.

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Build a Culture & Capability of Innovation

We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.

AT&T
Stanford
Microsoft
UTC
Adobe
Starbucks
Bridgestone
Avery Dennison